/* ==========================================================================
   Agentic Writing Framework — sales page
   Shares MTM page DNA (ai-for-ecommerce/styles.css): warm ink, #FFFC60
   highlighter, red CTA-only, Plus Jakarta Sans + IBM Plex Mono ledger lines.
   Page signature: the redacted station line (11 chips, 3 labeled).
   ========================================================================== */

/* ---- Reset ---------------------------------------------------------------- */
*,*::before,*::after{box-sizing:border-box}
*{margin:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
img{display:block;max-width:100%;height:auto}
button,input{font:inherit;color:inherit}
a{color:inherit}
h1,h2,h3{text-wrap:balance}
p{text-wrap:pretty}

/* ---- Tokens --------------------------------------------------------------- */
:root{
  --ink:#15120f;
  --ink-soft:#46423c;
  --muted:#76726b;
  --line:#e9e4da;
  --paper:#ffffff;
  --soft:#faf7f1;
  --softer:#f3efe6;
  --dark:#121110;
  --dark-2:#1c1a18;
  --dark-line:#322e2a;
  --dark-soft:#c9c4bc;

  --accent:#FFFC60;
  --accent-deep:#ffe600;
  --accent-ink:#181400;

  --red:#e22d18;
  --red-deep:#a12722;

  --radius:18px;
  --radius-sm:11px;
  --maxw:1120px;
  --prose:44rem;

  --shadow-sm:0 1px 2px rgba(20,16,12,.05), 0 4px 14px rgba(20,16,12,.05);
  --shadow:0 2px 6px rgba(20,16,12,.06), 0 18px 44px rgba(20,16,12,.09);
  --shadow-lg:0 30px 70px rgba(20,16,12,.16);

  --font:"Plus Jakarta Sans", system-ui, -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --mono:"IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
}

/* ---- Base ----------------------------------------------------------------- */
body{
  font-family:var(--font);
  font-size:1.0625rem;
  line-height:1.72;
  color:var(--ink-soft);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
@media (min-width:768px){ body{font-size:1.125rem} }

h1,h2,h3,strong,b{color:var(--ink)}
h1,h2,h3{font-weight:800;line-height:1.08;letter-spacing:-.022em}
h1{font-size:clamp(2.1rem,1.25rem + 3.7vw,3.5rem)}
h2{font-size:clamp(1.7rem,1.15rem + 2.4vw,2.6rem)}
h3{font-size:clamp(1.2rem,1.02rem + .9vw,1.5rem);letter-spacing:-.015em}
p + p{margin-top:1.05em}
strong{font-weight:700}

mark{
  background:linear-gradient(180deg,transparent 8%, var(--accent) 8% 92%, transparent 92%);
  color:var(--ink);
  padding:0 .12em;
  font-weight:inherit;
  border-radius:2px;
}

::selection{background:var(--accent);color:var(--accent-ink)}

/* ---- Layout helpers ------------------------------------------------------- */
.wrap{width:100%;max-width:var(--maxw);margin-inline:auto;padding-inline:clamp(1.1rem,4vw,2.5rem)}
.prose{max-width:var(--prose);margin-inline:auto}
.prose p,.prose li{font-size:1.0625rem}
@media (min-width:768px){ .prose p,.prose li{font-size:1.16rem;line-height:1.78} }
.center{text-align:center}
.section{padding-block:clamp(3.25rem,7vw,6rem)}
.section--soft{background:var(--soft)}
.section--dark{background:var(--dark);color:var(--dark-soft)}
.section--dark h2,.section--dark h3,.section--dark strong{color:#fff}
.section--tight{padding-block:clamp(2.25rem,5vw,3.75rem)}

.eyebrow{
  display:inline-flex;align-items:center;gap:.5em;
  font-family:var(--mono);
  font-size:.78rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;
  color:var(--muted);
}
.eyebrow .idx{color:var(--red);font-weight:600}
.eyebrow--center{display:flex;justify-content:center}

.section-head{max-width:48rem;margin-inline:auto;text-align:center;margin-bottom:clamp(2rem,4vw,3rem)}
.section-head h2{margin-top:.5rem}
.section-head .sub{margin-top:.85rem;color:var(--muted);font-size:1.08rem}
.section--dark .section-head .sub{color:var(--dark-soft)}

.lead{font-size:clamp(1.12rem,1rem + .6vw,1.4rem);line-height:1.6;color:var(--ink)}

/* ---- Buttons -------------------------------------------------------------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.55em;
  font-weight:800;letter-spacing:.005em;text-decoration:none;cursor:pointer;
  border:none;border-radius:999px;line-height:1.15;
  padding:1rem 1.7rem;font-size:1rem;
  transition:transform .15s ease, box-shadow .2s ease, background-color .2s ease;
  text-align:center;
}
.btn:focus-visible{outline:3px solid var(--accent-deep);outline-offset:3px}
.btn--ghost{background:var(--ink);color:#fff;box-shadow:var(--shadow-sm)}
.btn--ghost:hover{transform:translateY(-2px);box-shadow:var(--shadow)}
.btn--cta{
  background:var(--red);color:#fff;font-size:clamp(1rem,.9rem + .5vw,1.2rem);
  padding:1.15rem 2rem;box-shadow:0 10px 26px rgba(226,45,24,.32);
  text-transform:uppercase;letter-spacing:.02em;
}
.btn--cta:hover{transform:translateY(-2px);background:#c8260f;box-shadow:0 16px 36px rgba(226,45,24,.4)}
.btn--accent{background:var(--accent);color:var(--accent-ink);box-shadow:0 10px 26px rgba(0,0,0,.14)}
.btn--accent:hover{transform:translateY(-2px);background:var(--accent-deep)}
.btn--block{display:flex;width:100%}

.cta-meta{margin-top:.85rem;font-size:.92rem;color:var(--muted);display:flex;gap:.45rem;justify-content:center;align-items:center;flex-wrap:wrap;font-family:var(--mono)}
.cta-meta .dot{color:var(--line)}
.section--dark .cta-meta{color:var(--dark-soft)}

/* ---- Header --------------------------------------------------------------- */
.site-header{position:relative;z-index:20;border-bottom:1px solid var(--line);background:var(--paper)}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding-block:.9rem}
.wordmark{font-weight:800;color:var(--ink);text-decoration:none;letter-spacing:-.01em;font-size:1.02rem}
.wordmark small{display:block;font-family:var(--mono);font-weight:600;font-size:.62rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.header-cta{display:none}
@media (min-width:768px){
  .header-cta{display:inline-flex;align-items:center;gap:1rem;font-size:.92rem;color:var(--muted)}
  .header-cta .price-tag{font-weight:800;color:var(--ink)}
  .header-cta .btn{padding:.65rem 1.2rem;font-size:.9rem}
}

/* ---- Hero ----------------------------------------------------------------- */
.hero{background:radial-gradient(120% 120% at 80% 0%, #fffdf2 0%, var(--paper) 55%);position:relative;border-bottom:1px solid var(--line)}
.hero .wrap{padding-block:clamp(3rem,7vw,5.5rem)}
.hero-inner{max-width:50rem;margin-inline:auto;text-align:center}
.hero h1{margin-top:1.1rem}
.hero .deck{margin-top:1.3rem;font-size:clamp(1.12rem,1rem + .7vw,1.4rem);line-height:1.58;color:var(--ink-soft);max-width:38rem;margin-inline:auto}
.hero .actions{margin-top:2rem;display:flex;flex-direction:column;align-items:center;gap:.2rem}

/* ---- Signature: redacted station line ------------------------------------- */
.stationline{
  display:flex;flex-wrap:wrap;justify-content:center;align-items:center;
  gap:.5rem .35rem;margin-inline:auto;
}
.stationline .node{
  display:inline-flex;align-items:center;justify-content:center;
  font-family:var(--mono);font-size:.62rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;
  border:1px solid var(--line);background:var(--paper);color:var(--muted);
  border-radius:6px;padding:.34rem .5rem;box-shadow:var(--shadow-sm);
  position:relative;
}
.stationline .node.redacted span{
  display:inline-block;width:2.1em;height:.62em;border-radius:2px;
  background:repeating-linear-gradient(90deg,var(--softer) 0 4px,var(--line) 4px 6px);
}
.stationline .node.you{
  background:var(--accent);border-color:var(--accent-deep);color:var(--accent-ink);
}
.stationline .arrow{color:var(--line);font-size:.8rem;line-height:1}
@media (max-width:900px){ .stationline .arrow{display:none} }
.stationline--hero{margin-top:2.1rem;max-width:none}
.stationline--hero .node{padding:.28rem .42rem}
.stationline-caption{
  margin-top:.8rem;text-align:center;font-family:var(--mono);
  font-size:.72rem;letter-spacing:.08em;color:var(--muted);
}

/* big variant inside How-it-works */
.stationline--big{margin-top:2.2rem;max-width:none}
.stationline--big .node{font-size:.68rem;padding:.45rem .6rem}
.stationline--big .node.redacted span{width:2.6em;height:.7em}

/* ---- Ledger mono line ------------------------------------------------------ */
.ledger{
  font-family:var(--mono);font-size:.72rem;letter-spacing:.04em;
  color:var(--muted);display:inline-flex;gap:.45em;align-items:baseline;white-space:nowrap;
}

/* ---- Eight-steps stack (problem visual) ------------------------------------ */
.stepstack{max-width:34rem;margin:2rem auto 0;display:grid;gap:.45rem}
.stepstack .row{
  display:flex;align-items:center;gap:.7rem;
  background:var(--paper);border:1px solid var(--line);border-radius:8px;
  padding:.55rem .85rem;box-shadow:var(--shadow-sm);
}
.stepstack .row .n{font-family:var(--mono);font-size:.68rem;font-weight:600;color:var(--red);letter-spacing:.08em;flex:0 0 2.2em}
.stepstack .row .t{font-weight:700;color:var(--ink);font-size:.95rem}
.stepstack .row .d{margin-left:auto;font-family:var(--mono);font-size:.68rem;color:var(--muted);letter-spacing:.06em;white-space:nowrap}
.stepstack .crush{
  margin-top:.65rem;text-align:center;
  background:var(--softer);border:1px dashed var(--line);border-radius:8px;
  padding:.8rem;font-family:var(--mono);font-size:.75rem;letter-spacing:.1em;color:var(--muted);text-transform:uppercase;
}

/* ---- Callouts -------------------------------------------------------------- */
.callout{
  background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);
  padding:clamp(1.3rem,3vw,2rem);box-shadow:var(--shadow-sm);
}
.callout--accent{border-left:5px solid var(--accent-deep)}
.big-statement{font-size:clamp(1.25rem,1.02rem + 1vw,1.8rem);font-weight:800;color:var(--ink);line-height:1.28;letter-spacing:-.02em}

/* proof strip */
.proofline{
  max-width:var(--prose);margin:2rem auto 0;
  background:var(--soft);border:1px solid var(--line);border-left:5px solid var(--accent-deep);
  border-radius:0 var(--radius-sm) var(--radius-sm) 0;
  padding:1.1rem 1.3rem;
}
.proofline .tag{font-family:var(--mono);font-size:.68rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);display:block;margin-bottom:.4rem}
.proofline p{color:var(--ink)}

/* ---- Bundle (what you get) ------------------------------------------------- */
.bundle{max-width:46rem;margin-inline:auto;display:grid;gap:.6rem}
.bundle-item{
  display:flex;gap:1rem;align-items:flex-start;
  background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-sm);
  padding:1rem 1.2rem;box-shadow:var(--shadow-sm);
}
.bundle-item .file{
  flex:0 0 auto;font-family:var(--mono);font-size:.66rem;font-weight:600;letter-spacing:.06em;
  color:var(--ink);background:var(--soft);border:1px solid var(--line);border-radius:5px;
  padding:.3rem .5rem;margin-top:.15rem;white-space:nowrap;
}
.bundle-item .t{color:var(--ink-soft);font-size:1rem}
.bundle-item .t strong{color:var(--ink)}
@media (max-width:600px){
  .bundle-item{flex-direction:column;gap:.5rem}
}

/* ---- Objection cards -------------------------------------------------------- */
.objections{display:grid;gap:1.1rem;max-width:56rem;margin-inline:auto}
@media (min-width:760px){ .objections{grid-template-columns:1fr 1fr} }
.objection{
  background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);
  padding:clamp(1.3rem,3vw,1.7rem);box-shadow:var(--shadow-sm);
}
.objection h3{font-size:1.08rem;margin-bottom:.5rem}
.objection h3 q{quotes:"\201C" "\201D";font-style:italic}
.objection p{font-size:.99rem}

/* ---- Alternatives ----------------------------------------------------------- */
.alts{max-width:46rem;margin-inline:auto;display:grid;gap:.7rem}
.alt-row{
  background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-sm);
  padding:1.15rem 1.3rem;box-shadow:var(--shadow-sm);
  display:grid;gap:.3rem;
}
.alt-row .head{display:flex;justify-content:space-between;align-items:baseline;gap:1rem}
.alt-row .label{font-weight:800;color:var(--ink);font-size:1.05rem}
.alt-row .amt{font-family:var(--mono);font-size:.78rem;font-weight:600;color:var(--red-deep);letter-spacing:.04em;white-space:nowrap;text-align:right}
.alt-row p{font-size:.98rem}
.alt-row--win{border-color:var(--accent-deep);background:#fffdf0}
.alt-row--win .amt{color:var(--ink)}

/* ---- Price / offer ----------------------------------------------------------- */
.price-card{
  background:var(--paper);color:var(--ink-soft);
  border-radius:calc(var(--radius) + 6px);
  padding:clamp(1.6rem,4vw,2.8rem);max-width:40rem;margin-inline:auto;
  box-shadow:var(--shadow-lg);text-align:center;border:1px solid var(--line);
}
.price{display:flex;align-items:baseline;justify-content:center;gap:.6rem;margin:.6rem 0 .25rem}
.price .now{font-size:clamp(3rem,2rem + 5vw,4.5rem);font-weight:800;color:var(--ink);letter-spacing:-.03em;line-height:1}
.price-sub{color:var(--muted);font-size:.98rem;margin-bottom:1.2rem;font-family:var(--mono)}
.price-card .btn{margin-top:.4rem}
.straight{
  max-width:34rem;margin:1.6rem auto 0;text-align:left;
  border-top:1px dashed var(--line);padding-top:1.3rem;
  font-size:.98rem;
}
.straight .tag{font-family:var(--mono);font-size:.68rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);display:block;margin-bottom:.4rem}

/* ---- Window (deadline) -------------------------------------------------------- */
.window-note{
  max-width:44rem;margin-inline:auto;text-align:center;
  background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);
  padding:clamp(1.5rem,4vw,2.2rem);box-shadow:var(--shadow-sm);
}
.window-note .stamp{
  display:inline-block;font-family:var(--mono);font-size:.7rem;font-weight:600;
  letter-spacing:.14em;text-transform:uppercase;color:var(--red);
  border:1.5px solid var(--red);border-radius:6px;padding:.35rem .7rem;
  transform:rotate(-2deg);margin-bottom:1rem;
}

/* ---- FAQ ------------------------------------------------------------------ */
.faq{max-width:46rem;margin-inline:auto;display:grid;gap:.7rem}
.faq-item{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius-sm);box-shadow:var(--shadow-sm);overflow:hidden}
.faq-q{
  width:100%;background:none;border:none;text-align:left;cursor:pointer;
  display:flex;justify-content:space-between;align-items:center;gap:1rem;
  padding:1.15rem 1.3rem;font-weight:700;color:var(--ink);font-size:1.05rem;line-height:1.4;
}
.faq-q .ic{flex:0 0 auto;width:1.4rem;height:1.4rem;position:relative;transition:transform .25s ease}
.faq-q .ic::before,.faq-q .ic::after{content:"";position:absolute;background:var(--red);border-radius:2px}
.faq-q .ic::before{top:50%;left:0;right:0;height:.16rem;transform:translateY(-50%)}
.faq-q .ic::after{left:50%;top:0;bottom:0;width:.16rem;transform:translateX(-50%);transition:opacity .25s ease}
.faq-item[open] .faq-q .ic::after{opacity:0}
.faq-a{padding:0 1.3rem 1.25rem;color:var(--ink-soft)}
.faq-a p + p{margin-top:.7rem}
.faq-item summary{list-style:none}
.faq-item summary::-webkit-details-marker{display:none}

/* ---- Final CTA / footer ---------------------------------------------------- */
.recap-line{font-family:var(--mono);font-size:.85rem;letter-spacing:.04em;color:var(--dark-soft);margin-top:1.4rem}
.site-footer{background:var(--dark);color:var(--dark-soft);padding-block:2.5rem;text-align:center;border-top:1px solid var(--dark-line)}
.site-footer p{font-size:.85rem;color:#8b8780}
.site-footer a{color:var(--dark-soft)}

/* ---- Sticky CTA bar ------------------------------------------------------- */
.sticky-cta{
  position:fixed;left:0;right:0;bottom:0;z-index:60;
  background:rgba(18,17,16,.97);color:#fff;backdrop-filter:blur(8px);
  border-top:1px solid var(--dark-line);
  transform:translateY(110%);transition:transform .35s cubic-bezier(.2,.7,.2,1);
  box-shadow:0 -10px 40px rgba(0,0,0,.25);
}
.sticky-cta.show{transform:translateY(0)}
.sticky-cta .inner{
  max-width:var(--maxw);margin-inline:auto;padding:.7rem clamp(1rem,4vw,2rem);
  display:flex;align-items:center;gap:1rem;justify-content:space-between;
}
.sticky-cta .pitch{min-width:0}
.sticky-cta .pitch .t1{font-weight:800;color:#fff;font-size:.98rem;line-height:1.2;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.sticky-cta .pitch .t2{font-size:.82rem;color:var(--dark-soft);font-family:var(--mono)}
.sticky-cta .btn{flex:0 0 auto;padding:.8rem 1.4rem;font-size:.95rem}
.sticky-cta .close{
  flex:0 0 auto;background:none;border:none;color:var(--dark-soft);cursor:pointer;
  font-size:1.3rem;line-height:1;padding:.3rem .5rem;border-radius:8px;
}
.sticky-cta .close:hover{color:#fff;background:rgba(255,255,255,.08)}
@media (max-width:560px){
  .sticky-cta .pitch .t1{display:none}
  .sticky-cta .btn{flex:1 1 auto}
}

/* ---- Reveal on scroll ------------------------------------------------------ */
.js-reveal .reveal{opacity:0;transform:translateY(18px);transition:opacity .6s ease, transform .6s ease}
.js-reveal .reveal.in{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .js-reveal .reveal{opacity:1;transform:none;transition:none}
  .btn,.sticky-cta{transition:none}
}

/* ---------- VSL player (hero) ---------- */
.vsl{margin:1.7rem 0 .4rem;}
.vsl video{
  display:block;width:100%;max-width:820px;aspect-ratio:16/9;
  border:1px solid var(--ink, #15120f);border-radius:var(--radius);
  background:#0d0b09;
}